Tag Archives: research

Why don’t more tweets get @replies or retweets?

As Jennifer Van Grove wrote at Mashable yesterday, “research shows that 71% of all tweets produce no reaction — in replies or retweets — which suggests an overwhelming majority of our tweets fall on deaf ears.” Sysomos, maker of social … Continue reading

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Filed under blogging, government 2.0, microsharing, research, social bookmarking, social media, technology, Twitter

Why including women matters for the future of technology and society

Some issues trigger a deeper response than others within communities. In the technology world, the education, opportunities and inclusion of women holds unusual resonance. In the U.S., as Nick Kristof wrote, “schoolgirls are leaving boys behind in the dust.” After … Continue reading

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dana boyd on social media evolution and digital ethnography

Image by .Andy Chang. via Flickr dana boyd kicked off a discussion on the ROI of social media in Cambridge with a rapid-fire, necessarily abridged keynote on the history of social networks and their associated digital ethnographies in the United … Continue reading

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Filed under research, social bookmarking, social media