Category Archives: article

Will social search on Facebook be Google’s toughest challenge yet?

On further reflection Facebook’s announcement regarding upgraded search could be the biggest tech news today.

Why? Well, Facebook graph search for posts and updates will make the network MUCH easier to discover fresh content relevant to a given person, place or thing, both for journalists and regular users.

Right now, search just turns up profiles and pages, not posts.

20130930-184136.jpg

Combined with a “business graph,” locations and secure payment systems, such a search engine could become useful to a billion Facebook users quickly.

Over time, searches will generate a huge amount of interest data and potentially a new source of revenue, if Facebook adapts Google’s model of selling ads next to results.

Search for Twitter, Tumblr, Google+ and other mobile social networks to come could well evolve similarly, if not at the same massive scale.

Agree? Disagree? Thoughts? Have links to better and/or relevant analysis? Please share in the comments.

Update: Commenting on Google+, open standards advocate Chris Messina agreed that this is notable news, although how big “depends on coverage for normal searches (which would determine search quality perception) and the relative impact of the corpus being mostly ACL’d content.”

Still, wrote Messina, “it’s a big deal, especially if Facebook can annotate that data with intent/verb-based apps. For example, query: “restaurants in New York City that my friends like and I haven’t been too”. I’d expect to see apps I use in the results, like OpenTable or Foursquare.”

He also raised a wrinkle I hadn’t considered: “That’s another aspect of this that becomes big for developers (at some point) — search as a personalized app platform.”

1 Comment

Filed under article, social media, technology

Al Jazeera America bets on an American audience for serious journalism

BSIjIXQIIAAesix.jpg-large
I’m watching the launch of Al Jazeera America here in DC, on Channel 107*. (No HD in this media market, from what I can tell.) It’s the biggest launch in broadcast media since Fox News, in 1996, and in media since Politico, in 2007.

Goodbye Current TV, hello Al Jazeera America.

It remains to be seen whether Americans will tune into to a 24-hour news channel that is, like Brian Stelter notes in his piece on Al Jazeera America’s approach to the news, something akin to a journalism professor’s dream, with 14 hours of news daily, documentaries and an aspiration to cover all of the U.S.A. Andrew Beaujon wrote a good primer on the Al Jazeera America launch over at Poynter, from its hiring to its talent to the big question about whether people want straight news.

At launch, I’m optimistic about Al Jazeera America’s programming, at least based upon my experience appearing on Al Jazeera English this winter. From data mining the U.S. election to covering the debates online, I met bright, professional journalists who demonstrated humor, integrity, a commitment to high standards, both technically and editorially, and a willingness to experiment with the incredible new tools that now exist for newsgathering and publishing.

I’ve long since accepted, however, that I may be an outlier in some ways. There are no shortage of Americans who watch and criticize media in 2013. Given 8 hours/day of television and the ease of a tweet or a Facebook update about what we’re watching, we’re all amateur media critics now. The fraction of that viewership who will shift their habits and tune into another channel for this kind of serious journalism isn’t something we know yet.

The modern information diet includes a huge amount of infotainment, advertorial, sports, reality TV and partisan opinion shows. When the ratings come in for Al Jazeera America, six months from now, we’ll have more of a sense of whether there is an audience for this kind of approach and programming, and what that says about us as a people.

I’ll be watching.

2 Comments

Filed under article, journalism, video

White House goes direct on Instagram in advance of “Zillow Town Hall”

Tomorrow, President Barack Obama will be answering questions about housing during a live event with Zillow. Today, President Obama went directly to Instagram to ask the American people for questions about housing.

obama-instagram

In some ways, this is old hat. The source for the questions, after all, is the same as it has been many times over the past five years: social media. As I commented on Tumblr, five years into this administration, it would be easy to let these sorts of new media milestones at the White House go unremarked. That would be a mistake.

The novelty in the event tomorrow lies in two factors:

1) The White House is encouraging people to ask the president questions using the #AskObamaHousing hashtag on Twitter, Zillow’s Facebook page or with their own “instavideo” on Instagram.

2) It’s being hosted by Yahoo! and Zillow, a online real estate market place that has been a prominent supporter of the administration’s open data efforts.

As for Tuesday at 5:50 PM ET, there were only around a dozen videos tagged with #AskObamaHousing on Instagram, so if you have a good one, the odds are (relatively) decent for it to be posed. (Twitter, by contrast, is much livelier.)

Such informal, atomized mobile videos are now a growing part of the landscape for government and technology, particularly in an age when the people formerly known as the audience have more options to tune in or tune out of broadcast programming. If the White House is looking to engage younger Americans in a conversation about, Instagram is an obvious place to turn.

Today, politicians and government officials need to go where the People are. Delivering effective answers to their questions regarding affordable housing in a tough economy will be harder, however, than filming a 15 second short.

Leave a comment

Filed under article, government 2.0, microsharing, social media, technology, Twitter, video

Under pressure, Twitter prepares to extend reporting abuse to all users

Under increased scrutiny, Twitter will be extending the ability to report tweets to all of its hundreds of millions of active users around the world.

A statement from Twitter, emailed to the BBC and GigaOm, urged users to report abusive behavior and violations of the relevant policy and Twitter Rules using an online form and shared plans to “bring the functionality to other platforms, including Android and the web.” Twitter hasn’t shared timelines for that extension yet, but aggrieved users in Britain and beyond should gain the ability to flag tweets with a couple of taps eventually.

report-tweet-button

Twitter users have been able to report violations and abuse for years, with decisions by the service’s Safety team as tickets or law enforcement interest comes in. Twitter’s Safety team, headed by Del (@delbius) Harvey, has been quietly, professionally handling the ugly side for many years.

Adding reporting to individual tweets, however, is a relatively new change that was not announced on the Twitter blog or through the @Safety or @Support accounts.

Here are the relevant details from Twitter’s FAQ:

You can report Tweets that are in violation of the Twitter Rules or our Terms of Service. This includes spam, harassment, impersonation, copyright, or trademark violations. You can report any Tweet on Twitter, including Tweets in your home timeline, the Connect or Discover tabs, or in Twitter Search.

To report a Tweet:

  • Navigate to the Tweet you’d like to report.
  • Tap the ••• icon to bring up the off-screen menu.
  • Select Report Tweet and then one of the options below.
  • Select Submit (or Next if reporting abuse; see below for details) or Cancel to complete the report or block the user.

Reporting options:

Spam: this is the best option for reporting users who are using spam tactics. Please reference the Twitter Rules for information about some common spam techniques, which include mass creation of accounts for abusive purposes, following a large number of users in a short time, and sending large numbers of unsolicited @replies.
Compromised: if you think the user’s account has been compromised, and they are no longer in control of their account, select this option, and we will follow up with them to reset their password and/or take other appropriate actions.
Abusive: for other types of violations, including harassment, copyright or trademark violations, and impersonation, select this option. When you select “Next’”, you’ll be taken to a form where you can complete and submit your report to Twitter.
Block account: instead of reporting a user, you can select this option to block the user. If you block a user, they will not be allowed to follow you or add you to lists, and you won’t see any interactions with the user in your Connect tab.

Icebergs ahead

Twitter has successfully scaled the ability to flag media to all of its users. They’ve kept the Fail Whale from surfacing by vastly increasing the capacity of the service to handle billions of tweets and surges in use during major events. They’ve already rolled out tweet reporting to Twitter to iPhone users. Now, they’ll simplify reporting of abuse tweets for everyone.

There may be hidden tradeoffs in adding this function, as Staci Kramer pointed out on Twitter: previously available options, like “tweet link,” “mail link” and “read later” aren’t in the new version of Twitter’s iOS app.

What may prove more difficult than adding this function to other official apps and the Web, however, will be adding the human capacity to adjudicate decisions to suspend or restore accounts.

Twitter will be doing it under increasing scrutiny and a fresh wave of critics who are taking the company to task for being slow to respond to threats and abuse. More than 18,000 people have signed a petition at Change.org demanding that Twitter provide a an abuse reporting button. The petition was filed after a stream of rape threats were directed at Caroline Criado-Perez on Twitter for 48 hours.

Criado-Perez, a freelance journalist and self-described feminist campaigner, was in the public eye because of her successful efforts to keep pictures of women on paper money. She began receiving abusive tweets on the day that the Bank of England announced that author Jane Austen would appear on its newly designed £10 note.

The signatories on the petition were asking for a function that already exists for the millions of Twitter users that access the service on an iPhone, as the head of the social networking service’s United Kingdom office tweeted earlier today, responding to heated criticism in the British press.

To mollify critics and offer a users a better experience, Twitter staff will need to proactively detect waves of abuse, aided by algorithms and adjudication systems, and make judgements about whether tweets break its stated policies or represent threats that must be reported to law enforcement.

“I don’t know what proportion of posts are abusive, nor do I know the volume of complaints handled by Twitter staff and their response time, which are obvious factors in how and when abuse reports are handled,” commented veteran journalist Saleem Khan. “If there’s a problem with complaint-handling, Twitter needs to examine its processes and staffing. That said, if abuse and/or non-responsiveness by staff are perceived to be a problem, then it is a problem.”

To state the obvious, this will be an ongoing headache for Twitter.

Like other social media companies, Twitter has been navigating deep, troubled currents of censorship, privacy and suspensions in recent years.

Creating systems that offer fair, efficient moderation and adjudication of reports is a conundrum that code alone may not be able to solve. That challenge is extended by the presence of organized campaigns of humans and bots that game governance systems by flagging users en masse as spammers, leading to suspensions.

That may well mean that Twitter, like other social networks with millions of users, will need to expand its safety team and train the rest of its public-facing employees to act as ad hoc ombudsmen and women, as aggrieved users inevitably turn their ire upon staff using the network. They’re well positioned to do so, perhaps better than any other social network, but the service is inevitably going to face tough decisions as it operates in countries do not have legal protections for freedom of expression or the press.

As Rebecca MacKinnon, Ethan Zuckerman and others have highlighted, what we think of as the new public square online is owned and operated by private companies that are setting the terms and conditions for expression and behavior on them. Giving users the capacity to report abuse, fraud or copyright infringement is a natural feature for any major website or service but it comes with new headaches. If Twitter is to go public, however, it will need to develop more matures to handle being a platform for the public.

“The question remains,” commented Khan: “What rights and powers do we delegate to private, for-profit, unregulated platforms that increasingly mediate the majority of our discourse, and where is the line that we draw in that deal?”


Editor’s Note: I sent Twitter a series of questions regarding the new reporting function on Sunday morning. On Sunday night, Twitter declined to comment further than the statement they have released. On Monday afternoon, Twitter CEO Dick Costolo responded to tweeted queries. Following are the questions I posed over email. If you have answers, feel free to comment or contact me.

When was this added? Was there an official blog post or tweets from staff, @safety and @support about it?

What’s the timeline for it rolling out to all users? Will Twitter for Windows and BlackBerry and get it?

Will it be added to the API, so that TweetBot and TweetDeck users, along with other clients, can use it after updates?

Will Twitter increase staffing at Safety and Support to handle an increase in reports? To what levels?

Will there be designated ombudsmen or women?

Will there be any transparency into the number of tickets received regarding abuse or someone’s status in the queue?

Will Twitter release aggregate data of abuse (or spam) flagging? How will Twitter deal with false positives or organized/automated campaigns to flag users or tweets?

Will there be any consequences for users that repeatedly abuse the ability to flag people or tweets for abuse?


Postscript

On August 3, Twitter responded with an update to its rules to help address abusive behavior, including extra staff to handle abuse reports.

“It comes down to this: people deserve to feel safe on Twitter,” said Twitter’s UK lead Tony Wang and Del Harvey, senior director for trust and safety, in a blog post.

We want people to feel safe on Twitter, and we want the Twitter Rules to send a clear message to anyone who thought that such behaviour was, or could ever be, acceptable.”

The updated rules apply globally. “As described in the blog post, this was a clarification of existing rules — we discussed harassment in our help center in connection with abuse, but this makes it explicit in the rules as well,” said Twitter communication lead Jim Prosser, reached by email.

Wang also tweeted an apology to the women who have been targeted by abuse on Twitter.

“I personally apologize to the women who have experienced abuse on Twitter and for what they have gone through,” he said. “The abuse they’ve received is simply not acceptable. It’s not acceptable in the real world, and it’s not acceptable on Twitter.”

So yes, there are limits to free speech on Twitter.

What are they? Well, that’s the sticky wicket. The updated rules now include a section that Harvey said already existed. Twitter “actually always had that as a note on our abusive behavior policy page; we just added it directly to the rules,” she tweeted.

Targeted Abuse: You may not engage in targeted abuse or harassment. Some of the factors that we take into account when determining what conduct is considered to be targeted abuse or harassment are:
*if you are sending messages to a user from multiple accounts;
*if the sole purpose of your account is to send abusive messages to others;
*if the reported behavior is one-sided or includes threats

This was “no real addition, just [a] clarification,” tweeted Harvey. “Twitter “just added the explicit callout to our preexisting policy under the abuse & spam section.”

There is no functional difference in how Twitter’s Safety team will now assess abuse reports, she further clarified.

“We’ve been working on making the reporting process easier for users & clarifying our policies.”

3 Comments

Filed under article, journalism, social media, Twitter

Frager’s Hardware fire leaves burn scar in the heart of Capitol Hill

Frager’s Hardware, a Capitol Hill landmark beloved by generations of Washingtonians, was ravaged by a fire last night. Across my neighborhood, people are waking up to the reality of a devastated community hub. Mike Debonis captured the intensity of last night’s events on a liveblog at the Washington Post.

The Capitol Hill institution has been part of the fabric of residential life for generations of Washingtonians. For many residents, Frager’s was part of home. Thankfully, no one was killed in the blaze, although two of the dozens of DC firefighters to responded to the 4-alarm fire were slightly injured bringing it under control.

As the fire burned last night, people already began calling for Frager’s to be rebuilt, just as Eastern Market and the Tune Inn were after fires swept through them. Frager’s general manager Nick Kapalanis vowed to rebuild Fragers and DC Mayor Vincent C. Gray said the city would support him in the effort.

What was inside of the scorched walls of those buildings is gone forever. While the owners, city and community of Fragers’s can — and many hope, will — build a beautiful new hardware store to serve the community between the U.S. Capitol and the Anacostia River, the contents and character of the 93-year old institutions are reduced to smoldering rubble. Something irreplaceable lies in ruins.

Walking around those crowded, claustrophobic aisles and basement felt like shopping in an unfamiliar city center preserved from a previous century, similar to the medieval city centers of Europe or Boston’s North End. I loved it. I spent years in renovating old houses in greater Boston and instantly appreciated how special this neighborhood hardware store was.

Over years, you might learn what was where and how to navigate to it, but you were always better off asking one of Frager’s employees, who always knew where anything a given need for a given weekend project or months-long remodeling effort might be. In many ways, Frager’s staff acted much like London cab drivers, using “the knowledge” to help residents get from Point A to Point B in their journey.

Frager’s was one of the best examples of an iconic American institution that in many ways exemplifies our national character: the neighborhood hardware store. We’re a nation of tinkerers and fixers, backyard hobbyists and garage mechanics. Our basements, barns and workshops hold multitudes of weekend projects, finished and unfinished, with boxes and cans of the extra parts and fasteners that we might need in the future.

Tom Bridge, writing for “We Love DC,” captured this sentiment well this morning:

I can only think of one thing to do today: appreciate your neighborhood and city institutions. By fire or by tragedy, they may leave before we’re ready. This city is full of many beautiful, incredible places like Frager’s, places that can’t easily be replaced or rebuilt, that are unique to our place and our time, special threads that hold together neighborhoods and communities. Our communities need places like Frager’s the same way they need schools and fire stations and hospitals. They’re just not the same without them.

Help Frager’s rebuild if you can, or help make sure your own institutions stay healthy in your community, it’s doing DC a good deed, and that truly matters.

In recent years, Home Depot and Lowes have offered a bigger, brighter options to consumers, standardizing and automating the sale of building supplies. As any long-time customer has learned, however, it’s a rare “big box” retailer that achieves the service, function, feeling and forum of a local hardware store like Frager’s, embedded within a community.

Fragers, down on Pennsylvania Avenue, has provided all of those bits, bolts and much more to thousands upon thousands of DC residents for nearly a century.

This morning, Frager’s is closed. It may be rebuilt, bigger, brighter and more beautiful, but it’s going to be many months before this burn scar in the heart of Capitol Hill heals. Our mental maps are left to trace the contours of a landscape that now only persists in our collective memory.

Postscript: a reader emailed and shared a link to donate to the Frager’s Fund. To make a contribution, just click the “Donate” button and write “Frager’s” in the dedication section. The fund is administered by the Capitol Hill Community Foundation (CHCF), a registered 501(c)(3) that helped rebuild Eastern Market after it burned in 2007. CHCF will also use the funds to support the 65 Fragers employees displaced by the fire. Contributions are tax-deductible.

For more on the morning after, read “Fire at landmark hardware store prompts DC to remember Fragers.”

4 Comments

Filed under article, DC, personal, photography

In defense of Twitter’s role as a social media watchdog

Mike Rosenwald is concerned that overzealous critics will make Twitter boring.

twitter is ruining

Rosenwald, who has distinguished himself in articles and excellent enterprise reporting at the Washington Post, appears to have strayed into a well-trodden cul de sac of social media criticism.

Writing in the Post, he quotes from series of sources and highlights a couple of Twitter users to arrive at a grand thesis: online mobs taking tweets out of context could chill speech. Rosenwald’s point was amplified by Politico chief economic correspondent Ben White, whose tweet is embedded below:

When I went to grab the embed code for the tweet above, however, I found something curious: I couldn’t generate it. Why? After I strongly but politely challenged White’s point twice on Twitter, he’d blocked me.

Here’s what I said: I am disappointed that the democratization of publishing and speech continues to be resented by the press. Celebrities, media and politicians will be criticized online by the public for inaccuracy and bias. It’s not 1950 anymore. And for that, a journalist blocked me.

Irony aside, I wish White hadn’t taken the nuclear option. I’m no absolutist: when George Packer slammed Twitter 3 years ago, I suggested that he take another look at what was happening there:

Twitter, like so many other things, is what you make of it. Some might go to a cocktail party and talk about fashion, who kissed whom, where the next hot bar is or any number of other superficial topics. Others might hone in on politics, news, technology, media, art, philosophy or any of the other subjects that the New Yorker covers. If you search and listen, it’s not hard to find others sharing news and opinion that’s relevant to your own interests.

Using intelligent filters for information, it’s quite easy to subscribe and digest them at leisure. And it’s as easy as unfollowing someone to winnow out “babble” or a steady stream of mundanity. The impression that one is forced to listen to pabulum, as if obligated to sit through a dreary dinner party or interminable plane ride next to a boring boor, is far from the reality of the actual experience of Twitter or elsewhere.

Packer clearly read my post but didn’t link or reply to it.

Given his public persona, I suspect Rosenwald will be much more open to criticism than Packer or White have proven to be, although I see he hasn’t waded into the vitriolic comments on his story at the Washington Post, which slam Twitter or the article — or both. Here’s what I’ve seen other journalists and Twitter users tweet about the piece:

For my part, I tend to lean towards more speech, not less. Twitter has given millions of people a voice around the world, including the capacity to scrutinize the tweets of members of the media for inaccuracy, bias or ignorance.

That’s not to say that a networked public can’t turn to an online mob and engage in online vigilantism, but the causality that Politico chief White House correspondent Mike Allen trumpeted regarding Twitter use in yesterday’s Playbook was painful to read on Saturday morning.

Twitter makes people online vigilantes? Come on. Facebook, Twitter, Tumblr, Google+ and other social media platforms have taken nearly all of the friction out of commenting on public affairs but it’s up to people to decide what to do with them.

As we’ve seen during natural disasters and revolutions across the Middle East and North Africa, including protests in Turkey this weekend, an increasingly networked public is now acting as reporters and sensors wherever and whenever they are connected, creating an ad hoc system of accountability for governments and filling the gaps where mainstream media outlets are censored or fear to tread.

That emergence still strikes me as positive, on balance, and while I acknowledge the point that White and the sources that Rosenwald quotes make about the potential for self-censorship, I vastly prefer the communications systems of today to the one-to-many broadcasts from last century. If you feel differently, comments — and Twitter — are open.

7 Comments

Filed under article, blogging, journalism, microsharing, research, social media, technology, Twitter

Hi! Click here to stop from getting phished on Twitter

Today, Twitter finally started rolling out dual-factor authentication for its users. Twitter will allow users to use text messaging to a mobile phone to confirm their identity upon log-in.

In a post and accompanying video on the company blog, Twitter product security team member Jim O’Leary (@jimeo) explained how Twitter’s version of 2-factor authentication will work:

…when you sign in to twitter.com, there’s a second check to make sure it’s really you. After you enroll in login verification, you’ll be asked to enter a six-digit code that we send to your phone via SMS each time you sign in to twitter.com.

To get started, visit your account settings page, and select the option “Require a verification code when I sign in”. You’ll need a confirmed email address and a verified phone number. After a quick test to confirm that your phone can receive messages from Twitter, you’re ready to go.

Twitter has lagged behind Google, Microsoft, Facebook and institutions that allow online banking in providing this additional layer of protection. It’s showed: Twitter has been plagued by phishing scams for years.

Recently, however, high profile hacks of Twitter accounts at the Associated Press, the Financial Times and The Onion have put more focus on adding this feature. As Twitter adds more e-commerce deals and becomes more integrated into politics and business, improving security will only become more important.

Today’s announcement is a much-needed improvement. Here’s hoping it gets rolled out quickly to the hundreds of millions of users who can’t get someone at Twitter on the phone after they clicked on the wrong link.

Hat tip: The Verge

2 Comments

Filed under article, government 2.0, journalism, microsharing, security, social media, technology, Twitter

Yahoo buys Tumblr. Keep calm and reblog on?

Yahoo buys Tumblr. Keep calm and reblog on?

Yahoo’s board has approved a $1.1 billion all-cash deal to buy Tumblr, a New York City-based technology company.

Yahoo CEO Marissa Mayer tweeted that this is the first acquisition announced by an animated GIF and promised “not to screw it up,” keeping the team in place and offering support and integration, not re-invention. Yahoo famously acquired delicious, Flickr and Upworthy, amongst other hot online properties, only to let them moulder. Many users still haven’t forgiven Yahoo for its 2009 decision to close Geocities, an popular online community from the 1990s, without archiving it.

Tumblr CEO David Karp tumbled the news and sought to allay user concerns: “We’re not turning purple,” he wrote. “Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.”

$1.1 billion dollars is a lot of money for a (re)blogging network with tens of millions of users but scant revenue but it buys Yahoo a foothold in mobile social networking and, at least for the moment, many more young users — as long as the community doesn’t flee.

That’s likely one reason that both CEOs took such lengths to be reassuring this morning. Mayer joined Tumblr and has been posting cheeky animated GIFs that allude to seamier side of the social blogging service.

In the months ahead, Tumblr users will see more ads — “native ads” and dashboard ads from Yahoo’s ad network and perhaps in-line ads on the mobile app — much as Facebook users do. That’s no surprise, although finding the right mix of relevancy, frequency and intrusiveness for mobile advertising will be a delicate dance.
Mayer says that the two companies will work together to create “advertising opportunities that are seamless and enhance user experience.”

It will be interested to see if that means more sponsored posts and advertorial from “brand journalists” and corporate media writing for business tumblrs. John Battelle’s looks at on displays, streams and native advertising concludes that this move gives Yahoo “an asset that its branded display sales force can sell as sexy: native, content-driven advertising at scale.”

In an attention economy, ads need to be independently entertaining on their own to avoid the click away or being tuned out by the glazed, jaded eyes of young people exposed to an unprecedented bath of media before adulthood.

That’s a dynamic that WordPress founder Matt Mullenwag alluded to in a comment on his post on “Yahooblr“:

In an advertising business a lot of it comes down to attention: how much and where advertisers spend to get your attention usually lags 3-5 years from where people are actually spending their time, and when that gap closes it can be very impressive. Of course it doesn’t happen for free, there are lots of organizational changes needed to execute on that opportunity, and probably as many people screw it up as get it right.

I believe there is also an even-larger-than-advertising opportunity around subscriptions and products. The big shift from older forms of media is that people aren’t just passively consuming as they might in front of a TV, they’re creating. It’s a hobby and a passion, not a vice. In that context I think subscriptions are more aligned with users than advertising, and that’s the direction Automattic is pointed in.

The big question most technology pundits and business analysts will be asking today is whether this makes sense for Yahoo and puts them on a stronger course. The initial market reaction put Yahoo stock up nearly 1% at 11 AM.

On a personal note, I expect to keep tumbling, though I find WordPress to be a superior blogging platform. That said, my attention is spread across many different social platforms and media organizations, not to mention my inbox and iPhone.

If I’m confronted by too many ads on the Tumblr mobile app, I’m going to spend less time consuming and creating there. I’m sure I’m not alone.

Leave a comment

May 20, 2013 · 11:00 am

Tweaser: noun — a movie teaser cut into a 6 second Vine video and tweet

I never expected to associate a “tweaser” with The Wolverine. (I assumed Wolverine’s healing powers would always extrude any splinter.)

That changed yesterday, when James Mangold, the director of the most recent cinematic treatment of the comic book hero’s adventures, tweeted the first “tweaser” of the new century. He used Twitter’s new Vine app to share the short clip, a tightly edited 6 seconds of  footage from the upcoming film. You can watch Vine’s big moment in tweet embedded below.

Twitter certainly has come a long way from txt messages. As Lily Rothman quipped at Time, the emergence of a 6 second tweaser that can be retweeted, tumbled and embedded gives “new meaning to the intersection of Hollywood and Vine.”

Jen Yamato has the backstory behind 20th Century Fox’s debut of a 21st century tweaser over at Deadline, including credit to Fox executive Tony Sella for the coinage:

Last week FilmDistrict was the first studio to use Twitter’s new looping app as a marketing tool. Here’s an even buzzier use of Vine: A 6-second “tweaser” (that’s Twitter teaser, or “TWZZR”) previewing Fox’s July 26 superhero pic Wolverine.

I suspect that at least a few of the tweasers that go flickering by on Twitter, Vine and blog posts will lead people to do what I did: become aware of the upcoming and film and look for a longer version of the teaser trailer elsewhere online. If a tweaser comes with a custom short URL, so much the easier.

To that point, If you want to watch a higher quality “full-length” version of the teaser, there’s now a teaser trailer available on the iTunes Store and a YouTube version:
… which, it’s worth pointing out, can also be embedded in tweets.

Hopefully, history remember will remember “The Wolverine for more than being the subject of the world’s first “tweaser.” Then again, our attention spans may not be up to it, particularly if the length of the interactive media we consume continues to shorten at this rate.

1 Comment

Filed under article, blogging, microsharing, movies, photography, social media, technology, Twitter, video

Why journalists need to pay attention to Google Author Rank in 2013

Remember back in 2011, when Google linked the Google Plus profiles of journalists to Google News, and folks like Emily Bell,  Erik Wemple, Amy Gahran, Megan Garber  and I had a cross-platform conversation about it? (OK, probably not.) I thought then that Google integrating Plus with journalism online was probably inevitable. Here we are in 2013, where Google’s “Author Rank” is now putting journalists’ faces into search results and linking to their Google+ profiles.

abh-search-results-ogp

If you focus on online marketing, journalism and SEO — and like it or not, if you publish on the Internet, you need to keep an eye on these areas — this is a noteworthy development. It’s worth taking the time to understand Author Rank, learn how it works, why it matters to SEO, and think about how it might apply to what you do online. To learn more, check out  Google’s Authorship page on Plus.

I’m far from the first to point this out. Denis Pinsky wrote in December 2012 that journalists should care about Author Rank a lot more than Amazon sales rank. Megan Garber, who teased apart some of the issues in a November 2011 post on Google+ at the Nieman Lab, noted Google ran a pilot that in the summer of 2011 that put profiles into search engine results. The article that caught my attention yesterday and prompted this post was by Erin Griffith at Pando Daily, who looked at how Author Rank changes marketing and journalism.

As Griffith suggests, the addition of Author Rank is likely related to the quality of search results. By prioritizing posts written by verified authors who have authority in a given topic in search, Google users will be exposed to better results — and posts created by spammers and link factories will be deprecated. Or so the thinking goes.

According to an SEO agency president cited in a PandoDaily article about the shift, “bylined stories rank higher, and they get more real estate. Most importantly, they return clickthrough rates that are 40 percent greater than normal.”

If accurate, that’s quite a carrot for Google to dangle in front of SEO-obsessed media organizations and freelancers alike, which will lead to influence that may well call for renewed caution about the power the search engine giant holds to organize the world’s information. There are reasonable concerns about how Google has proceeded here. For instance, Google could have given journalists the option to link to a profile on another social network, or to a page on their masthead’s website. Instead, Google Plus is being put forward.

The road ahead

Is linking a Google+ profile to search results a negative for journalists? Given what I’ve seen since 2011, on the whole, I still don’t think so. I’m willing to be proven wrong, as always. As I wrote then (self-plagiarism alert!) Edd Dumbill opened my eyes to the transition ahead of us some time ago in his post about why he thinks Google Plus is the social backbone for the Internet.

I highly recommend reading Edd’s post and thinking through what else might be tied together beyond journalists and their articles. It could be connecting people and places. Or teachers to schools, bartenders to pubs, managers to stores. Or other makers or creators, like musicians to tracks, filmmakers to videos, or photographers to their photos. Connecting coders to their code would be a natural fit for Google. Communities could advance those signals.

Facebook has followed much the same sort of thinking in extending the semantics of its social graph within its network — and has more than 1 billion users at present. Given this shift, I have to wonder whether we’ll eventually see the public Facebook profiles of journalists associated with bylines and stories in Bing search results — and how quickly publishers and journalists will move to associate themselves with Google search engine results.

Media now have a clear choice before them: join Plus to connect profiles with their stories or stay out of the social fray. It will be a different decision than joining Twitter or Facebook was in years past, before it was clear to the general public that social networking would not be a passing fad. There will be more pressure for journalists to join Google Plus now, given the rewards in traffic and profile visibility that will accrue to having your face in Google News and search results.

I chose to tie my profile to my bylines in the summer of 2011, in that pilot, so that people looking for information would see my face in search results and connect to me. New readers are now finding me through many social networks (Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, Plus and others) and search. Given what I do, it made sense for me.

It will likely not be the right choice for investigative journalists who cover organized crime or government corruption, or for those who operate from conflict zones or under autocratic regimes. For many others, however, being “discoverable” to their communities, beats and colleagues on Plus now looks as professionally relevant as participating on Twitter or Facebook.

7 Comments

Filed under article, blogging, journalism, social media, technology