Tag Archives: Search

Will social search on Facebook be Google’s toughest challenge yet?

On further reflection Facebook’s announcement regarding upgraded search could be the biggest tech news today.

Why? Well, Facebook graph search for posts and updates will make the network MUCH easier to discover fresh content relevant to a given person, place or thing, both for journalists and regular users.

Right now, search just turns up profiles and pages, not posts.

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Combined with a “business graph,” locations and secure payment systems, such a search engine could become useful to a billion Facebook users quickly.

Over time, searches will generate a huge amount of interest data and potentially a new source of revenue, if Facebook adapts Google’s model of selling ads next to results.

Search for Twitter, Tumblr, Google+ and other mobile social networks to come could well evolve similarly, if not at the same massive scale.

Agree? Disagree? Thoughts? Have links to better and/or relevant analysis? Please share in the comments.

Update: Commenting on Google+, open standards advocate Chris Messina agreed that this is notable news, although how big “depends on coverage for normal searches (which would determine search quality perception) and the relative impact of the corpus being mostly ACL’d content.”

Still, wrote Messina, “it’s a big deal, especially if Facebook can annotate that data with intent/verb-based apps. For example, query: “restaurants in New York City that my friends like and I haven’t been too”. I’d expect to see apps I use in the results, like OpenTable or Foursquare.”

He also raised a wrinkle I hadn’t considered: “That’s another aspect of this that becomes big for developers (at some point) — search as a personalized app platform.”

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@Google visits Boston at Cambridge Meetup

Google Mug | Chrome color?

Google Mug | Chrome color?

I stumbled into Adam Lasnik in Harvest Coop in Central Square in Cambridge, Mass. last night on my way to Google’s first official Boston Meetup and asked him if he knew where Enormous Room might. I knew I was in the right general spot but hadn’t been there in a while. Plus, his fleece read “Google” on it.

I think asking Adam where something was may actually count as “googling” something in person.

And, true to his role as Google’s Search Evangelist, Adam was quite helpful.

I walked over and up to Enormous Room with him as his two other Google compatriots finished a snack.

Since I followed him, that may count as using a human version of Google Maps.

After a snagged a tasty “Blue Bear” at the bar, I started circulating and meeting the crowd of local entrepreneurs, webmasters, analysts, marketers, writers, IT pros and other Cambridge tech mavens. Good times.

Eventually, the Google organizer for the event, Nate Tyler, welcomed the packed room to the evening and then turned it over to Adam. He took questions submitted online using Google’s own moderator tool. (See all the archived questions here). Adam mentioned that Google itself uses the tool every Friday to collect questions internally. Great insight into corporate culture.

I tweeted the following posts during the presentation:

When the Q&A ended, the Google guys unexpected asked “Who is digiphile?” and noted I’d been busy on Twitter. They offered me a t-shirt or a mug. I went with the latter (above.

I met many new people, caught up with the local social media crowd that had traveled out west at SXSW in Austin and generally enjoyed the turnout.

Tom Lewis (@tomdog) was on-hand recording videos. He and I have been following one another on Twitter for many months but this was our first meetup “IRL” (in real life) — always satisfying to put a face to a name.

Tom recorded the following video from the event:
Bostonist @ Boston's First Official Google Meetup from Tom Lewis on Vimeo.

Note to self: As I mentioned to him earlier today, I need to remove the word “value” from my personal spoken lexicon and look into the lens more. The light on the HD video camera he brought was, unfortunately, bright enough to make that uncomfortable.

Tom blogged about the Google Meetup much more extensively at Bostonist:
Bostonist @ Google’s Boston Meetup

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